Why 3D Renderings:
Creating virtual 3D renderings of your product or project allows you to present to your client what they can expect from the final design before any work is put into production. A virtual 3D rendering is faster and more cost effective then hand renderings or scaled model building and it is very simple to alter colour, textures, layout etc of the design to reach the desired effect. It is far easier for a client to visualize a rendered 3D image then trying to perceive a 2D draft. The renderings are created within a full scale computer generated model, thus any camera angle can be obtained of the project to convey the design in its entirety.
Once the virtual model has been created, specified textures, colours and materials are added to the appropriate model surfaces, lights added as per design, necessary backgrounds and accessories finish off the design. All of these elements are easily changed or modified to the clients requirements.
What is required from the client:
To generate the 3D model, will require some basic technical drawings. In CAD format is preferable, but hand drawn drafts or sketches can also be used. If possible digital images of proposed furniture, fittings, finishes, paint and material swatches. Images can be scanned if necessary. The more information results in a closer rendering of the final design.
What the client receives:
The client will be sent reduced resolution images via email for their approval. Once the rendering has been approved, sample images will be signed off by the client. The final images will then be rendered at the clients preferred size (A4 - A0), depending on what the images are to be used for, web publishing, bill boards etc. Final images can be emailed to the client or burnt onto a CD if they are of a large size format.
An understanding between yourself and your client of what the final design is going to look like before any work is put into production. Reducing the chance of costly mistakes or misunderstandings, thus resulting in a smoother project work flow. Images can also be used in marketing or advertising etc.
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